In the 20th Century, marketing was mostly done through mass media channels, like television, radio and print media. However, with society having moved into a digital age, the methods have evolved. Digital Marketing is the way to go if your company is looking to reach out to the masses via the internet or social media.
Our multiple ventures in Digital Marketing, including Online Doctors Marketing and ACE Legal Marketing, aim to address the underserved segment of the marketing by approaching doctors and lawyers who have opened new practices. Our aim is to help their businesses grow, and their growth will also allow our ventures to grow.
Humans create 2.5 quintillion bytes of data everyday. Most of this data is hard to make sense of through traditional methods. This is where Big Data comes in. This data is analysed by businesses to find patterns, trends, and associations, mostly in human behaviour and interaction. The use of Big Data has benefitted the Banking, Education, Health Care, Manufacturing, and Retail sector, and is even used by Governments.
ACE Startup Factory is also working with Big Data. The goal of the project is to find patterns in human behaviour and interactions and apply it in the field of online marketing. For this reason, the collected data is analyzed to identify hidden patterns, correlations, market trends and customer preferences.
Artificial Intelligence (AI) is the simulation of the human thinking process done by machines. These processes include learning, reasoning, and self-correction. Artificial Intelligence is the future of computing, with a lot of effort being put into developing AI technology worldwide.
ACE Startup Factory is pursuing an AI development project. The purpose of this project is to identify and develop AI technologies in the field of online marketing. In other words, user data is analyzed to predict consumer behaviour. The end goal is to develop AI technologies and sell it to tech giants like Google or Facebook.